London's Local Bike Specialists

The Right Bike for Every Ride

City commuters, electric explorers, weekend racers — we've got you covered. Expert advice, quality brands and a repair service you can trust.

Get in TouchOur Services
Who We Are

Real expertise, built on passion

At River Cycles, we believe every cyclist deserves the right machine. Whether you're navigating London's streets, tackling weekend trails or ditching the car for an e-bike, our team brings years of hands-on experience to help you choose wisely.

We're not a chain. We're a local shop where the person who sells you the bike is the same one who services it. That's the River Cycles difference.

  • City, electric and sport bikes in stock
  • Personal advice from genuine cyclists
  • Fast, reliable repair and maintenance
What We Offer

Everything you need on two wheels

City Bikes

Practical, stylish and built for urban life. Perfect for commuting, errands and everything in between.

Electric Bikes

Go further with less effort. Our e-bike range suits all ages and fitness levels — test rides welcome.

Sport & Road Bikes

From weekend warriors to serious riders, we stock performance bikes that match your ambition.

Expert Repairs

Something creaking, slipping or flat? Our mechanics diagnose and fix it fast — most repairs same day or next day.

Servicing & Tune-ups

Keep your bike in top shape with a seasonal service. We check, adjust and lubricate everything that matters.

Accessories & Parts

Helmets, locks, lights, racks and more. We stock quality accessories to complete your setup.

How It Works

From first visit to first ride

1

Come in or call us

Drop by our High Street shop or give us a ring. Tell us what you need — we'll listen before we advise.

2

Find your perfect match

We'll walk you through the options, let you sit on the saddle and, where possible, take it for a spin.

3

Ride away happy

We set up your bike before you leave — gears, brakes, seat height — so it feels right from the first pedal stroke.

Repair & Service

Fast repairs by people who care

Broken cable? Buckled wheel? Worn-out chain? Bring it in and we'll get it sorted. Our workshop handles everything from quick fixes to full overhauls.

We use quality parts, charge fair prices and always explain what needs doing before we start. No surprises — just honest, skilled work.

  • Most repairs completed same or next day
  • Transparent pricing, no hidden costs
  • Quality parts from trusted suppliers
Why River Cycles

The local shop that goes the extra mile

01

Years of Experience

Our team has been fixing and selling bikes in London for years. We've seen it all — and we know how to handle it.

02

Honest Advice

We recommend what's right for you, not what's most expensive. Your satisfaction keeps us in business.

03

Quality Brands

We stock tried-and-tested brands that offer real value, durability and performance across all budgets.

04

Central Location

Right on High Street — easy to find, easy to park a bike, easy to pop in with a quick question.

05

Personal Service

No call centres, no queues. Just a small, dedicated team that knows your name and your bike.

06

Test Rides Welcome

Not sure? Take it out. We'd rather you try before you buy than regret it later.

Ready to find your next bike?

Come visit us on High Street or give us a call. We're here Monday to Friday and available Saturday by appointment.

Call Us Now

Get in Touch

We'd love to hear from you. Whether you want to ask about a bike, book a repair or just pop in for advice — reach out and we'll get back to you quickly.